SOAK Shares new video for ‘Blud’

SOAK Shares new video for ‘Blud’


SOAK has unveiled a video for the official release of forthcoming-single ‘Blud’, ahead of the arrival of her debut album via Rough Trade / Remote Control. Before We Forgot How To Dream is due Friday 29th May. Watch ‘Blud’ here
Filmed between Derry, London and her nationwide tour of skate-parks, the video to ‘Blud’ documents SOAK’s whirlwind start to 2015 (and the go-karting track, mini-golf course or basement house-parties waiting back at home).  Lyrically, it’s a tender but timeless snapshot of a relationship in distress: ‘Blud’ was actually written shortly before SOAK’s parents separated, after Bridie lay on the floor in an attempt to listen in on an argument. An early version of the track was released by CHVRCHES’ singles-label last year, with singer Lauren Mayberry writing for NME at the time: “I was struck by the quality of SOAK’s songwriting, the individuality of her voice and the depth of her lyrics. Age be damned – talent shouts louder.”

‘Blud’ has since become a focal point of SOAK’s forthcoming debut album, Before We Forgot How To Dream – already compared with the likes of Laura Marling and Beach House, it’s a record which traces Bridie’s extraordinary journey in her career thus far, and also tackles those more universal themes of friendship, family or what to do with your future. She started writing songs at the age of thirteen, before an early demo of ‘Sea Creatures’ lit a fuse which picked up the attention of BBC Introducing and also saw A&R board the next flight to Derry (parking up outside the unsuspecting Monds-Watson household). Yet SOAK rushed into nothing, continuing to find her confidence as an artist and as a young woman. Having toured in the school holidays – Tegan & Sara, George Ezra – got her first tattoo (of 19) and completed her studies, things moved forward in 2014, when the soft-release of ‘Blud’ won widespread acclaim and ultimately led to a deal with Rough Trade the same summer most of her friends got their A-Level results.

On its surface, Before We Forgot How To Dream may initially appear nostalgic – romantic, even – towards a more innocent time. But despite the tumultuous tone which actually lingers beneath the record, there is still a persistently uplifting element to SOAK’s music. People grow up and nobody believes in Magic anymore, or you’re told to lower your expectations and that certain behaviour isn’t appropriate. This album is definitely about that time when you believed a bit more in things. You’d venture that belief will take SOAK further yet in her career, though ultimately her debut album seems to explore those joys and fears we take with us through life, from adolescence into adulthood – but simply get a little better at hiding.

SOAK – Before We Forgot How To Dream is out Friday 29 May via Rough Trade / Remote Control.

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